Title: If You Only Do One Thing For Your Marketing: How the right brand messaging can change your marketing game for good with Deb Mitchell
Takeaways:
Brand messaging is strategically written talking points that cover all aspects of your business, from how you’re the ideal designer for your ideal clients, to what your position is in the marketplace, to descriptions of your design aesthetic and service experience, to your unique point of view on design, the home, and serving your clients, and more.
By putting solid brand messaging in place, you’re creating a timeless foundation for all your marketing efforts and every communication touchpoint clients have with your brand for years to come
Brand messaging shouldn’t be created just from your perspective (what you want to say and how you want to sound). It must take your ideal clients into account in order to resonate with them. Brand messaging should reflect a translation from your perspective and language as the business owner into their perspective and language as the buyer.
Deb Mitchell is a brand messaging strategist and copywriter for interior designers. With nearly a decade working in and around the design industry, as well as a background in feature journalism, book publishing, and high-end fashion retail, Deb understands the many nuances of marketing for interior designers. Considered an expert in her field, Deb creates custom strategic brand messaging, website copy, and marketing communications for designers and design-adjacent professionals such as fine artists and product creators. These clients are consistently delighted to find that Deb's signature processes equip and empower them to communicate about their businesses with clarity and confidence, helping them grow by attracting and forging meaningful, lasting connections with their ideal clients.
