The Window Coverings Association of America (WCAA) kicked off 2025 with an informative Lunch & Learn webinar hosted by our very own Executive Director, Renee Gurganus. This special session provided a first-hand look at the incredible benefits of WCAA membership, offering both current and prospective members valuable insights into how they can make the most of their membership!
Read MoreOur Industry Partner News features updates from our WCAA Industry Partners that month! From new products and collections, to events being hosted by our Industry Partners. Get the scoop on everything you need to know from February 2025!
Read MoreOur Industry Partner News features updates from our WCAA Industry Partners that month! From new products and collections, to events being hosted by our Industry Partners. Get the scoop on everything you need to know from January 2025!
Read MoreOur Industry Partner News features updates from our WCAA Industry Partners that month! From new products and collections, to events being hosted by our Industry Partners. Get the scoop on everything you need to know from December 2024!
Read MoreOur Industry Partner News features updates from our WCAA Industry Partners that month! From new products and collections, to events being hosted by our Industry Partners. Get the scoop on everything you need to know from November 2024!
Read MoreThe Window Coverings Association of America is committed to fostering talent and professional growth within the window coverings industry. We are excited to announce that Heather Hill, an accomplished interior designer, has been awarded the 2024 Jill Robson Memorial Scholarship for Interior Designers! In this blog, we dive into Heather's journey, her achievements, and her aspirations, while highlighting the impact of the scholarship on her career.
Read MoreOur Industry Partner News features updates from our WCAA Industry Partners that month! From new products and collections, to events being hosted by our Industry Partners. Get the scoop on everything you need to know from October 2024!
Read MoreLinda Bassert is a talented designer and a remarkable member of the Window Coverings Association of America. With 37+ years of experience in the custom window treatment industry, Linda has not only created stunning designs but has also earned numerous awards that highlight her dedication to excellence.
As the owner of Masterworks Window Fashions & Design, LLC, she is passionate about crafting unique window treatment solutions that elevate her clients' spaces. Her commitment to education and community involvement within the WCAA has made her a respected figure in the industry, inspiring fellow designers and artisans alike!
Read MoreOur Industry Partner News features updates from our WCAA Industry Partners that month! From new products and collections, to events being hosted by our Industry Partners. Get the scoop on everything you need to know from September 2024!
Read MoreThe Window Coverings Association of America (WCAA) is committed to fostering talent and professional growth within the window coverings industry. Ronica VanGelder, an accomplished workroom professional, has been awarded the 2024 Jill Robson Memorial Scholarship for Workrooms. In this blog, we dive into Ronica's journey, her achievements, and her aspirations - highlighting the impact of the scholarship on her career!
Read MoreOur Industry Partner News features updates from our WCAA Industry Partners that month! From new products and collections, to events being hosted by our Industry Partners. Get the scoop on everything you need to know from August 2024!
Read MoreThe Window Coverings Association of America (WCAA) aims to recognize and support outstanding professionals in the window coverings industry. Ed Morgans, a talented window treatment installer, has been honored with the 2024 Jill Robson Memorial Scholarship. In this blog, we explore Ed's background, career milestones, and his plans for the future, showcasing the significance of this scholarship in his professional journey.
Read MoreOur Industry Partner News features updates from our WCAA Industry Partners that month! From new products and collections, to events being hosted by our Industry Partners. Get the scoop on everything you need to know from July 2024!
Read MoreOur Industry Partner News features updates from our WCAA Industry Partners that month! From new products and collections, to events being hosted by our Industry Partners. Get the scoop on everything you need to know from June 2024!
Read MoreOur Industry Partner News features updates from our WCAA Industry Partners that month! From new products and collections, to events being hosted by our Industry Partners. Get the scoop on everything you need to know from May 2024!
Read MoreOur Industry Partner News features updates from our WCAA Industry Partners that month! From new products and collections, to events being hosted by our Industry Partners. Get the scoop on everything you need to know from April 2024!
Read MoreOur Industry Partner News features updates from our WCAA Industry Partners that month! From new products and collections, to events being hosted by our Industry Partners, get the scoop on everything you need to know from March 2024!
Read MoreYou asked - we listened. In a past survey, you asked us for information on what other WCAA members are doing to market their businesses. We recently completed a survey that captured this information and hope that the resulting data will help you make thoughtful decisions as you navigate your marketing in 2024.
Read MoreWe had the pleasure of interviewing WCAA member Nikki Greenwood. We knew her story was both inspiring and thrilling (think: Successful corporate woman visits Savannah, Georgia, for the first time, falls in love with it, buys a home a few months later…and then buys a business, too. It’s the makings of a good rom-com, but in the window treatment genre) and we can’t wait to share it with you.
Read MoreChildren are our most valuable priority, both as business owners and home owners. As a leader in the window treatment industry, WCAA seeks to highlight the importance of window covering safety this October. With around nine childhood deaths per year due to window cord strangulation, the gravity of this situation can’t be overstated.
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