WCAA March Industry Partner News 2025
Our Industry Partner News features updates from our WCAA Industry Partners that month! From new products and collections, to events being hosted by our Industry Partners. Get the scoop on everything you need to know from March 2025!
Resource Library on Kirsch® Website
It has always been a challenge to get all the appropriate information into our customers’ hands. To help handle this situation more efficiently, the Kirsch Resource Library is at your disposal. Upon visiting kirsch.com, you will find the Resource Library under the Drapery Hardware menu. There you will find an assortment of all the most recent brochures for our collections, order forms, architectural specification sheets, training documents and many other resources at your fingertips, whenever you may need them!
As updates are available, they will immediately be added to the Resource Library to ensure the most current documents and materials are accessible. We hope this tool allows for more interaction between us and our distributors as well as making information more readily available from our distributors to their dealers and customers. For further information please contact your Kirsch® Regional Sales Manager or your Kirsch® distributor.
Don’t miss the chance to elevate your 2025 sales pipeline at the Sun Shading Expo!
Connect with current customers and meet new ones in a success-driven environment. With a 55% increase in attendance last year, this year’s event is set to be our best yet!
Why Exhibit at the Sun Shading Expo?
• Engage Directly with Decision-Makers: Sell face-to-face to key players in both exterior and interior sun shading.
• Generate Valuable Leads: Capture leads from new and existing customers.
• Boost Brand Awareness: Increase visibility for your products and services.
• Educate and Inform: Showcase your latest offerings to an eager audience.
• Strengthen Relationships: Build and accelerate partnerships in person.
Secure your spot before the Exhibitor Early-Bird Pricing ends on March 31!
At ADR, every detail is crafted with precision, passion, and purpose.
From solid wood and iron to acrylic and aluminum, our drapery rods are custom-cut to fit your design. With 30+ handcrafted finishes, five powder coats, and specialty options, ADR ensures your drapery hardware is as stunning as the rest of your space.
Sign up to unlock the full collection and shop in our exclusive online marketplace, where you can effortlessly discover the perfect size, style, and finish you’ve envisioned. Let’s work together to create something truly extraordinary.
Excitement is building for IWCE, and we can’t wait to show you what’s new!
Booth #509 – New from Rowley®:
New Linings from Hanes Fabrics and Whyte & Ivory
Reimagined R-TEC Automation® Shade Motor and Accessories
10/90 Gray Duck Down/Feather Inserts – Coming Summer 2025
Also, enjoy FREE* Show Shipping on all orders placed at the booth.
Booth #519 – Latest Additions to the Elements® Shade Collection:
ECHO Roller Shade Collection – 198 designer fabrics with paired light-filtering and room-darkening options.
ECHO Sample Decks & Decorative Textile Film Sample Cards
Side Channels
Stop by to explore the difference of products assembled in the USA!
Become a Rowley Trade Member and enjoy dedicated services, educational resources, and exclusive trade pricing.
*Ground Shipping only.
From Indoor to Outdoor Linings–Trivantage® has you Covered
Count on Trivantage as your one-stop shop for fabrics, linings, notions, and more. With industry-leading options like Hanes Fabrics drapery linings and BellBloc cushion linings, you can enhance the durability of every indoor and outdoor project.
Hanes Fabrics high-quality linings enhance the structure, fullness, and longevity of Roman shades and drapery while protecting face fabrics from fading, moisture, and staining. Available in both cut yardage and full roll options, you can buy only what you need.
BellBloc fabric liners protect upholstery foam, cushion filling, and more. The non-PFAS, water-repellent material provides a barrier against oil, stains, mold, and mildew, offering 25-40% improved moisture repellency over competitors. Designed to reduce foam compression loss, BellBloc extends the longevity of fabricated pieces.
INTRODUCING THE BARBARA BARRY COLLECTION BY HARTMANN&FORBES
“I am guided by the simple beauty and subtle colors revealed through quiet observation — of light, form, and texture.” ~ Barbara Barry
Internationally renowned designer Barbara Barry is celebrated for her streamlined interiors and timeless home furnishings. Her work embodies a quiet elegance that reflects her artistic sensibility as a plein-air painter. Drawing inspiration from the illuminating light of Southern California and the forms of her natural surroundings, Barry’s collection of window and wall coverings is as peaceful as it is powerful.
The Curtains & Soft Furnishings Resource Library hosts the industry’s largest curated collection of educational resources for Custom Home Furnishings Professionals.
Membership to the library gives you access to a wealth of downloadable reference materials, videos, live events, and a community of support to help you develop the skills you need to start or grow your business.
The Workroom Cadre is heading to Savannah, GA!
Join workroom experts Jessie Lee Miller, Winston’s Workroom, and Angie Wewel, Grandview Drapery Studio for The Workroom Cadre: Perfecting Well-Behaved Draperies & Roman Shades, a day of learning and professional growth on Friday, May 9, 2025, at the Embassy Suites by Hilton-Savannah Airport in Savannah, GA. If you manufacture and sell custom draperies and roman shades, this seminar will equip you with the knowledge and skills to confidently offer high-end, hand-crafted window coverings to your customers. This class is hosted by Workroom Tech and owner Susan Woodcock will be participating in the class with Q & A and demonstrations.
Visit WorkroomTech.com to see all of the details. Space is limited - save your spot and register today!
New Tenera® Sheer Shadings Sample Book: Available Now
Light, airy, and built to perform, Tenera® Sheer Shadings softly diffuse light while protecting your home furnishings and personal space: no more glare, no more sun damage, and no more prying eyes. We're thrilled to introduce our latest sample book for Tenera®!
This edition showcases our new signature brand color—a bold cyan blue that exudes confidence—and features 5 stunning new patterns and updates to 4 existing ones. With a total of 64 SKUs, half of which are new to the program, there's something for every project.
For more details, contact your Lafayette Sales Team or Customer Service at (800) 342-5523
Fabricut's new Artisan Garden collection features timeless small to medium-scale prints, with many hand-block looks and traditional leaning motifs. Perfect for multipurpose use, these eye-catching designs are ideal for window designs with a soft feminine and traditional aesthetic.
BlindMatrix is a robust, all-in-one CRM & ERP software solution, bespoke for window coverings manufacturers, wholesalers, and retailers. With its flexible automation and live data access, it helps businesses gain greater control and visibility over their operations in real-time to make proactive decisions.
The software helps you manage everything from marketing, sales, order management, inventory, production, fabric and tube optimization, and customer messaging to shipping: all integrated in one place.
It not only fuels business growth but also empowers your team with its easy-to-use interface.
We're heading to the IWCE 2025 expo!
If you want to see a live demonstration of the software, meet us (Booth no: 748) at this premier event in West Palm Beach, Florida!
