Maximizing Your WCAA Membership
The Window Coverings Association of America (WCAA) kicked off 2025 with an informative Lunch & Learn webinar hosted by our very own Executive Director, Renee Gurganus. This special session provided a first-hand look at the incredible benefits of WCAA membership, offering both current and prospective members valuable insights into how they can make the most of their membership!
The Value of WCAA Membership
At WCAA, we believe in fostering a strong community of professionals in the window coverings industry. Whether you’re a workroom, interior designer, installer, or window treatment retailer, our membership is designed to support and elevate your business.
Networking is one of the most valuable aspects of your WCAA membership. With local chapters, a robust virtual chapter, and participation in major industry events like IWCE and the Custom Workroom Conference, members gain unique opportunities to connect with peers and industry leaders. These events provide a space to learn, collaborate, and build lasting relationships that can lead to new business opportunities.
Education & Exclusive Resources
Education is at the core of WCAA’s mission. Members have access to monthly Lunch & Learn webinars covering topics like marketing, sales strategies, and business operations. These webinars are recorded and available in the member portal, making it easy to revisit at any time!
Additionally, the WCAA Career Center offers job postings and mentorship opportunities to help members advance their careers. The recently launched Member Chats initiative, featuring interviews with successful members via LuAnn Nigara’s "Window Treatments for Profit" podcast, is another fantastic way to gain inspiration and industry knowledge.
Exclusive Member Perks & Savings
Membership comes with tangible financial benefits as well. WCAA members receive discounts from industry partners, with many members reporting over $1,000 in annual savings. From supplier discounts to the PerkSpot program, which offers savings on travel, office supplies, and more, these benefits quickly add up. Additionally, members have access to LIG Insurance, providing health, life, dental, and vision plans tailored to their needs.
Building Visibility & Credibility
Last but not least, using WCAA to boost business credibility is one of the easiest benefits of becoming a member. Members can showcase their affiliation by adding the WCAA logo to their website and marketing materials. The Find a Pro directory further enhances visibility, helping potential clients and industry professionals connect with WCAA members.
Why Join WCAA?
If you’re not yet a member, there’s never been a better time to join. Whether you’re looking for professional connections, business growth opportunities, or educational resources, WCAA is here to support you every step of the way.
Ready to maximize your business potential? Join WCAA today and take advantage of all these incredible benefits!
For more information, visit WCAA's Membership Page or reach out to us at wcaa.org.