WCAA April Industry Partner News

Our Industry Partner News features updates from our WCAA Industry Partners that month! From new products and collections, to events being hosted by our Industry Partners. Get the scoop on everything you need to know from April 2024!


Refresh Your Space with Kirsch Drapery Hardware

Ready for a refresh? Kirsch has every component you need to elevate your windows; from finials, poles, brackets, rings and even motorization. Each one of our collections is carefully curated with striking finishes and an assortment of stylish finials and matching components. Order with ease from our fully stocked distributors to get your project rolling today!


Bloomin’ Blinds, a leading custom window treatment franchise established in 2001, proudly announces their exclusive franchise sponsor partnership with the Window Coverings Association of America (WCAA).

For over two decades, Bloomin’ Blinds has specialized in transforming residential and commercial spaces with high-quality blinds, shades, shutters, draperies, and motorization/home automation. Their commitment extends beyond sales, offering expert design consultations and professional installation and repair services.

As a WCAA member, Bloomin’ Blinds strengthens its dedication to the window coverings industry. This partnership empowers franchises with industry resources, educational opportunities, and valuable networking to further excel in the market.


In celebration of Small Business Week enjoy 20% off* now through May 5th on your next online purchase with promo code SMALLBIS24. Whether you're restocking your workroom essentials or gearing up for your next big project, now is the perfect time to shop! Explore Workroom, Upholstery, Notions, Installation, Shades, Drapery Hardware, AriA® Metal Hardware, and Finestra® Wood Hardware now at RowleyCompany.com.

*Exclusions apply. See site for details.

Become a Rowley Trade Member and enjoy dedicated services, educational resources, and exclusive trade pricing. WCAA members receive an extra 5% off Rowley PRO products!


Easy Add-Ons for PowerView® Automation

PowerView® Automation is the ultimate in convenient, customized shade control. And you can help your customers make the most of their system, for even greater customization, with these accessories:

PowerView Gateway. With a Gateway, customers can control shades when they’re away from home, integrate shades with other smart-home devices and extend the system’s range for whole-home control.

Colored Pebble® Remote Holders. Customers (or their kids) mixing up PowerView remotes? You can easily solve the problem by suggesting a different colored Pebble Remote Holder for each room.

Surface mounts. Free up a customer’s shelf or counter space by mounting the Gateway or a PowerView Surface remote to the wall for a streamlined look.


The Metro assemblies from our Ruffino Traverse Line are designed to embody the seamless transition from day to night. Pick from an exquisite array of finial styles to complement any decor—whether you're drawn to the shimmer of sparkling crystals, the modern appeal of contemporary silhouettes, or the understated elegance of our sleek plated finishes. The Metro Assemblies are available in a 1 1/8” diameter and come in three configurations: Standard and two types of ripple fold (rods, brackets, and other essential traversing components are included). 

You can register online to get full access to our online catalogs and get help from our experienced hardware specialists on your next window treatment project. 


Exciting news: Registration is now open for the Sun Shading Expo, September 24-26, 2024, in Anaheim, California!  

With an industry event finally heading back to the West Coast, we're anticipating that attendees will be flocking to California. So, lock in friends of WCAA savings now and prepare to be wowed.

Plus, you’ll walk away with the knowledge you need from the educational program.

Register Today! 


We equip professionals in the interior design trade with our versatile products, ensuring their clients receive exactly what they need, precisely when they need it. Providing a broad range of options isn’t just about variety—it’s about crafting intentional and thoughtful design solutions that make every space feel uniquely special.

Create an account to buy directly from the manufacturer and shop in a private online marketplace whenever and wherever you want. All our drapery rods are custom cut and all of our products are made to order, outside of our Quick-Ship Line. Choose from over 700 drapery hardware components in over 35 different finishes, allowing you a selection of over 25,000 combinations ranging from 1 in. to 3 in. scale. 

Already have an account?


HARTMANN&FORBES INTRODUCES NEW DESIGNS FROM MAX HUMPHREY

Recognized as a design change-maker, Max Humphrey is a Portland-based interior designer, art director, product designer, and author. His trademark lived-in, layered look has earned accolades, including being named a “Next Wave” designer by House Beautiful and one of Country Living’s 100 most creative people. During the creation of his latest book, Lodge: An Indoorsy Tour of America’s National Parks, Humphrey was inspired by the travel to expand on his handwoven windowcovering collection with Hartmann&Forbes to include a little rustic charm, a cozy aesthetic, and always a nostalgic twist.


Did you know Merrill Y. Landis, Ltd. has Custom Drapery Rods available? Take advantage of the opportunity for us to fabricate your next custom traverse rod. We specialize in fabricating Kirsch Estate Decorative rods and a variety of Kirsch’s Architrac series rods, including K-Rail and the Forest CCS Low Profile Rod. Whether you prefer a cord draw, baton draw, or motorized traverse rod, we bring your vision to life. Experience our commitment to quality with reasonable lead times and meticulous attention to detail.

Contact us at hardware@mylltd.com to help custom design your traverse rod system.



See the CWC Event Brochure!  

Registration Custom Workroom Conference opens on May 6.  Get ready to register by viewing the event brochure at www.CustomWorkroomConference.com.

CWC will be held September 23-25, 2024 at the Crowne Plaza Providence-Warwick in Warwick, RI.  It is the only annual educational event and trade show specifically for custom drapery, soft-furnishing, and upholstery businesses.  This year’s event features 21 expert instructors, welcome registration reception, lunch and panel discussion, a themed dance party, and the Exhibitor Marketplace with vendors and the popular Education Station.  See the website and brochure for information about attending or exhibiting and be sure to secure your spot! 


All-in-one manufacturers and retailers software for your window coverings business

From receiving orders, managing purchases and inventory, manufacturing worksheets, creating and tracking barcodes for each job, fabric optimization, customer messaging system and dealer management to shipment, manage every aspect of your operations within one cutting-edge software.

BlindMatrix stands apart with a proud legacy spanning over two decades and serving over 1000 customers globally. Constantly updating and improving its software based on feedback from customers and changes in the industry, BlindMatrix helps businesses stay ahead of the competition.

Also, it is a cloud-powered software that automates every operation, from receiving orders to delivering made-to-measure products.

If you want to know how BlindMatrix can help your business grow.


Introducing Skyline by Fabricut – an eclectic mix of fabrics perfect for draping the window in style. These sheers, casements and embroideries add a modern look to the window, with geometrics, abstract designs and delightful textures to choose from! Featuring a wide selection of neutrals that pair with any space, this collection explores versatile hues that layer depth and dimension in a room. Shop the collection today for your next window project.




Have you ever had a client who was unsure if they wanted a sheer or a blackout shade? This course is for you! Developed by instructor Nina Zheleva, the SHILLY-SHALLY SHADE™ style incorporates Vako’s innovative split headrail system, allowing for a single device to function as two types of shades. In this 10-lesson course, Nina demonstrates working with sheer and solid fabrics, blackout lining, ribs, locking rings and ladder tape. After completing the course, you will be confident in your skills to fabricate Shilly-Shally Shades™, assemble the headrail systems, mount and string the shades, create an optional valance, and be ready to offer these innovative shade solutions to your clients.

Click here to register for ANYTIME ACCESS to the complete course through The Workroom Channel.

Click here to watch a FREE LESSON on YouTube.


Renee Gurganus