WCAA July Industry Partner News

Our Industry Partner News features updates from our WCAA Industry Partners that month! From new products and collections, to events being hosted by our Industry Partners. Get the scoop on everything you need to know from July 2024!


We are delighted to announce that our newly updated Designer Metals Collection successfully launched July 15! Look at our design process through our YouTube videos and you will see no detail left unnoticed. We start on paper and take from our extensive research to create bold lines and unique textures. We play with combining different materials to evoke visual interest. Pair that with our striking finishes in polished, brushed and matte textures and you get sophisticated styles crafted with care.

All marketing assets are now available from your Kirsch Distributor! Marketing materials including sample portfolios, sample swatch loops, brochures, display boards for the 1 3/8" collection and display boards for the new 1" collection are available to order now. We hope you enjoy the new collection as much as we enjoyed creating it.


Enhance your window treatment projects with AriA® Metal Hardware and our NEW modern Matte Black Grommets. Durable and sleek, this duo adds a sophisticated touch to any design. Shop now at bit.ly/matte-black-grommets.

Become a Rowley Trade Member and enjoy dedicated services, educational resources, and exclusive trade pricing. WCAA members receive an extra 5% off Rowley PRO products!


We are so excited to host a Cirque du Soleil-inspired party this September. Enjoy a night of entertainment with acrobats, flow dancers, DJ music, magicians, stilt walkers, photographers, a cocktail bar, and more!

RSVP registration is closing soon. Those who RSVP will receive a special gift from us at the party. Even if you miss the RSVP registration, all CWC attendees are invited and welcome to join the fun!

Save the dates: September 23-25, 2024, at the Crowne Plaza Providence-Warwick in Warwick, Rhode Island. If you still need to register for the CWC, now's the time! Secure your spot and get ready for an unforgettable experience. Visit the Custom Workroom Conference to register and select your classes.


Need expert help with window treatment installation? For over two decades, Bloomin’ Blinds has specialized in transforming residential and commercial spaces with high-quality blinds, shades, shutters, draperies, and motorization/home automation.



They specialize in window covering repair jobs, replacements and turnkey designs and installations. All with the best tech-forward products and services.

With franchise locations across the country, Bloomin' Blinds makes it easy to find expert installers near you. Best of all, our mobile service means they’ll come directly to your job site. Check out their website to locate your nearest franchise and learn how they can elevate your space with their professional installation services.


In the ever-evolving world of interior design, the integration of technology can sometimes feel daunting, particularly when it comes to specifying automated window coverings. Hartmann&Forbes offers a complimentary concierge service tailored specifically for the interior design community. Learn how their Automation Specialists can assist you in designing, specifying, and managing your next project with confidence and ease. Visit hartmannforbes.com/automation-project-management


FloDesk Email Templates Available Now

Marketing your window treatment or interior design business isn't easy - unless you start with a beautiful foundation. The Socialite Agency offers professionally designed and written Flodesk email templates specific to the high end home industry. Send them to your clients in just a few clicks or hire Socialite to do the heavy lifting for you.

Email marketing yields a return 40X more than that of social media, is easier to maintain, and faster to produce.

Get Started with Beautiful Marketing Today

Flodesk Email Newsletters by Socialite


Every detail is important in custom draperies, right down to the hardware. We are pleased to announce the availability of the new Kirsch Designer Metals™ Collection, designed to elevate your custom drapery projects with a blend of sophistication and modernity. With finishes ranging from polished and brushed to matte, the collection offers a rich palette of light and dark colors to complement any design. The collection is also versatile and suitable for a variety of drapery styles, including stationary, baton draw, and traversing draperies.

If you have questions about the Kirsch Designer Metals™ Collection, feel free to contact us at hardware@mylltd.com.


The Curtains & Soft Furnishings Resource Library hosts the industry’s largest curated collection of educational resources for Custom Home Furnishings Professionals.



Membership to the library gives you access to a wealth of downloadable reference materials, videos, live events, and a community of support to help you develop the skills you need to start or grow your business.


Custom Workroom Conference will be held September 23-25, 2024, at the Crowne Plaza Providence-Warwick in Warwick, RI, and is the only annual educational event and trade show specifically for custom drapery, soft-furnishing, and upholstery businesses. CWC is sponsored by Helser Brothers, Hanes Fabrics, Trivantage, Workroom Supply, and CushionCraft. 

This year’s event features classes led by talented, workroom experts, a get-acquainted welcome reception, buffet lunch and panel discussion with Julie Thome and Grant Trick sharing their experiences working for the luxury market, a Cirque du Soliel themed dance party, and the Exhibitor Marketplace with vendors and the popular Education Station workroom demonstrations. 

See the website for details and register to attend at www.CustomWorkroomConference.com


Method Share - Open-Frame Cornices

Robin Matthews, accompanied by her dog, Arlo, demonstrates how to create light-weight, open-frame cornices from 1x2 and 1x3 lumber. To the frame, Robin adds four separate layers (lining, batting, interlining and the finishing face fabric). Enjoy this clever method for creating professional, upholstered cornices.

Learn more about professional The Workroom Channel's ANYTIME ACCESS courses: https://workroomchannel.pathwright.com/library/


Over 50% of searchers choose the Top 3 results in a search engine results page (SERP) when they’re looking for products and services. That’s why a robust Search Engine Optimization (SEO) strategy is vital in getting your business seen by potential customers. At Creekmore Marketing, our Content & SEO Specialists create engaging content guided by keyword research and optimize your website on and off the page. We work alongside our other teams, like Paid Advertising and Social Media, for a coordinated digital marketing strategy to meet your goals and bring in leads. Creekmore Marketing offers web design, graphic design, search engine optimization, social media marketing, review marketing, co-op management services, and more. Work with our Business Development Managers for your free web analysis today!


Renee Gurganus